About Us

Founded in 2021 by cousins Steffan Williams and Taylor Williams, Literally Outside is one of the very few Black-owned outdoor lifestyle companies in the US. We want to promote diversity and inclusion by challenging outdated stereotypes of outdoor activities and outdoor apparel. If you’ve felt excluded from the active outdoor community, we want you to feel welcome and empowered here. From activewear basics that bridge the gap between street style and functional outdoor apparel, to workhorse accessories that feel at home both on a hike and at daycare drop-off, we strive to create products for every body and any journey.

We’re building a community of outsiders. 
Together, we can blaze new trails for everyone.